The Greek National Tourism Organization (GNTO) on Wednesday, during the virtual ITB Berlin NOW 2021 travel trade show, presented the focal point and central components of its 2021 tourism campaign.
“We know that in 2021 we have a big challenge ahead… Our goal is to give the opportunity to travelers to live the Greek experience when the context of the pandemic will allow us to do so and we strongly believe that we are going to make it happen really soon,” GNTO Secretary General Dimitris Fragakis said during an online press conference.
Underlining that Greece will open to tourism with the full implementation of health protocols, Fragakis referred to the country’s campaign and motto for 2021 that was unveiled by the Greek tourism minister on the opening day of ITB.
According to the organization’s secretary general, Greece’s new campaign is based on GNTO’s three-year action plan that will develop in close cooperation with the country’s institutional stakeholders.
“We see an opportunity in the crisis that we experienced in the last year; an opportunity to redefine our position with a new narrative beyond the ‘sea and sun’ model. We put authenticity, special identity and of course our people at the center of this strategy,” he said.
Fragakis went on to note that Greece can offer numerous experiences, including gastronomy and mountain/diving activities. But most of all, he said, the country’s people are “eager” to offer unique experiences to visitors.
“These are exceptional experiences that the traveler will find only in Greece, all year around. We are moving towards adopting a sustainable model that extends seasonality beyond summertime through inclusive experiences from more destinations in Greece. Each and every Greek destination has a unique story to tell,” the GNTO’s secretary general said and concluded by highlighting Greece’s new slogan.
“Our message is clear and pure, it’s simple. After all the bad experiences we had in the past year, it is time for new happy experiences. And everything that you look for is in Greece… All you want is Greece,” he said.
